This was a poll we conducted to see which elements appealed most to horror audiences. To question a fair sample of the population we used an equal number of males and females and asked which trailer elements would you most like to be in a horror trailer. The individual elements included: storyline, fear, suspense, monsters, killer, supernatural, good director, good characters, gore, sex, memorable scenes, mystery, death, jumpy bits, scary setting, weapons, psychological, good use of music, twist, darkness.
