To help us decide themes and features we wanted to incorporate in our horror, we created a questionnaire which has helped us to break down key features such as audience feedback for how long they would expect horror trailers to last and what themes (eg. gore, introduction to characters) should be highlighted in the trailer. To make our questionnaire reliable, we specifically handed them to the target audience that we aimed for through our Pearl & Dean research.
Below are three examples of the randomly picked questionnaires that we handed out.
